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The idea behind this is, that the Real Estate Market is shifting and I see a lot of panic inside of @Lab Coat Agents and inside the Real Estate Market in general, and we’re getting a lot of views as to where the market is heading. Is it going to crash, is it going to be stabilized, what’s happening? Right now, it’s too early to tell. Tune in as I give out something that you can actually apply NOW to make sure that you succeed in this market as it’s shifting. Join us live on Zoom! https://bit.ly/BrillantTalks every Tuesday at 1:00 PM (Pacific)
Episodes
Tuesday Oct 25, 2022
Tuesday Oct 25, 2022
Welcome to Brilliant Talks, our weekly free coaching for real estate agents!
This session’s topic is something that I’ve been thinking about for the past couple of weeks. A lot of us are beginning to plan for the year ahead, and the way most of us do it is through goal setting. But I want to share with you The Process–it is the system that I use, and have taught to my team and other agents.
The Process helps you take your goal-setting a step further by breaking them down into actionable strategies and steps that you can put on your calendars. And, you can do this for both yearly and monthly goals as well.
Mark and I run through The Process to provide a concrete example of how it works, so watch the video. Like, subscribe, and leave your comments down below. Have an awesome day!
Tuesday Oct 18, 2022
Tuesday Oct 18, 2022
We are now on our 15th session of Brilliant Talks, our weekly free coaching for real estate agents! In this session, I am joined by Mark Raider and Brian Curtis, and we talk about the kind of mindset that agents need to thrive in any shifting market.
In this current world we live in, it is normal for our worries to turn into anxiety, which then becomes limiting beliefs–or lies we tell ourselves that hold us back. One of those lies is the lie of “missing resources,” or feeling like there isn’t enough business and opportunities around for all of us to succeed.
I really like what Mark said about that: “It is not about the resources, necessarily. It is about your resourcefulness.”
Watch the whole video, and learn more about how you can be more resourceful in prospecting so you can get more business fast. And if you like this video, leave a thumbs up, subscribe to our channel, and share your thoughts in the comments section below. We love hearing from you.
Tuesday Oct 11, 2022
Tuesday Oct 11, 2022
Welcome to another session of Brilliant Talks, our free weekly coaching for real estate agents! This week, we have Brian Curtis, the CEO of Curtis Realty Group, hosting the coaching session.
The market has shifted, and we need to look at things slightly differently in order to keep winning. For us agents, the majority of our business today will be coming from our past clients and sphere of influence—and hopefully, you have a plan to follow up on those opportunities.
Brian shares some scripts and simple strategies you can do differently in this market shift, and he reminds us of an important, yet really simple concept: “The person who controls the listings over the next year is going to be the person to win.”
How do we win with our past clients and SOI? Watch the full video to find out. And remember, the secret is always in making opportunities to really connect and have a mutually beneficial conversation with your audience.
If you liked this episode, leave it a thumbs up and share your thoughts and comments below. And if you haven’t already, subscribe to my channel for more business, real estate, and leadership content. Have an awesome day.
Tuesday Oct 04, 2022
Tuesday Oct 04, 2022
Hey, guys! We are back with another episode of Brilliant Talks, a free coaching call for real estate agents. For this session, we go through our process of online lead conversion, from the moment they come through, whether from Google PPC or Facebook lead ads, to nurturing or closing.
Mark and I did a roleplay on what it sounds like when we talk to online leads, and I walk you through our process, as well as some of the questions on our Google or Facebook questionnaire, and how we manage those through our CRM.
Watch the video, leave a thumbs up and share if you like this video, and if you have any questions or input, leave them down in the comments section below. I love learning and hearing from you. Have an awesome day!
Tuesday Sep 20, 2022
Tuesday Sep 20, 2022
Welcome to another episode of Brilliant Talks, our free weekly coaching for real estate agents. Today, Mark and I are joined by Jeff Pfitzer again. This is part two of how to use social media for your business, and we dive deeper into how you can identify your social media pillars. Or as Jeff calls it, your social media “superpowers.”
They say be where your market is. We all know that place is on social media, and it is important to be active online if you want to grow your audience and your business. But a lot of you are stuck on the simplest thing: how do I know what I should talk about on social?
In the video, we walk you through how to dive deeper into the 9 questions so you can identify your social media pillars (which we shared last week! I’ll leave the link to that session below in case you missed it). Jeff also shows us his own social media “superpowers” to illustrate how you can utilize different social platforms, diversify your content, market your brand authentically, and still be able to reel your audience in at the end of the day.
If you find this video awesome, leave a like, comment, and subscribe to my channel. I love to hear from you. Have an amazing day!
Tuesday Sep 13, 2022
Tuesday Sep 13, 2022
Hey, everyone! Welcome to another session of Brilliant Talks, our free weekly coaching for real estate agents.
In this session, we talked about how to use social media for business, and we all know that there are two main things you need to do:
- Create consistent valuable content
- Engage your audience regularly and authentically
A lot of us fail at either one or both of these two. We go through some questions you can reflect on in order to find out what could be your social media pillars. We also show our September social media content calendar and go over the four buckets (or superpowers) we use, which we gave the acronym STAY (Sell with a story, Teach, Advice, and You).
Then we discussed our simple engagement strategy: LCM (Like, Comment, and Message).
My friend and Co-Founder of Drunk On Social, Jeff Pfitzer, also joined us for this session to share his expertise on social media marketing.
Watch the video, like it, and leave a comment below to let me know your thoughts and advice. And if you haven’t already, then please subscribe to my channel.
Join us live: https://bit.ly/BrillantTalks
Check out https://www.abrillianttribe.com
Want to see Brilliant Talks in Action? Check out my Youtube Channel: https://www.youtube.com/playlist?list=PLC3ZgWIt4CJ4n8R5p2-wdy04PBhCSID_A
Tuesday Sep 06, 2022
Tuesday Sep 06, 2022
We are now on our 10th session for Brilliant Talks, our weekly free coaching to help real estate agents thrive in any shifting market. This week, we talked about scripts in talking to For Sale By Owners, and I am joined by Brian Curtis, CEO of Curtis Realty Group.
When talking to FSBOs, or anyone of your leads really, consistency and giving value is key. The mindset we want to have, approaching the conversation, is “How can I help this person sell their home?”
And of course, as we have said in every episode, it is important to get the close, but not as important as building relationships. Because, at the end of the day, all business is a relationship business.
Listen to the coaching session, and Brian teaches us an awesome approach to how to give value to FSBO leads. Like this video, if you enjoyed it and learned something, and subscribe to my channel for more videos about real estate. And, do me a favor. Leave your thoughts in the comments below. I love hearing from you.
Join us live: https://bit.ly/BrillantTalks
Check out https://www.abrillianttribe.com
Want to see Brilliant Talks in Action? Check out my Youtube Channel: https://www.youtube.com/playlist?list=PLC3ZgWIt4CJ4n8R5p2-wdy04PBhCSID_A
Gift for you: Real Estate Dialogue
Tuesday Aug 30, 2022
Tuesday Aug 30, 2022
We are still picking up where we left off on dialogues for real estate agents, and today, our focus is on open houses: How to make the most of your conversations when a lead goes through your open house?
Today, Mark and I are joined by an awesome guest and friend, @Dale Archdekin. He is the founder of https://www.smartinsidesales.com, a coaching company for ISAs. He shares his strategies and insights with us on how to convert open house leads, as well as some follow-up tips.
When it comes to open houses, the people coming in might be actively searching for homes, or they could just be in the neighborhood, looking around. There are three important things we highlight in this coaching session: discovery, providing value, and follow-up. These three are crucial in forging authentic and long-term relationships with them, whether you can get them to a close or not.
Watch the video and see our little role plays. Like, subscribe, and leave your thoughts in the comments section. And check out Dale and Smart Inside Sales.
Join us live: https://bit.ly/BrillantTalks
Check out https://www.abrillianttribe.com
Want to see Brilliant Talks in Action? Check out my Youtube Channel: https://www.youtube.com/playlist?list=PLC3ZgWIt4CJ4n8R5p2-wdy04PBhCSID_A
Gift for you: Real Estate Dialogue