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The idea behind this is, that the Real Estate Market is shifting and I see a lot of panic inside of @Lab Coat Agents and inside the Real Estate Market in general, and we’re getting a lot of views as to where the market is heading. Is it going to crash, is it going to be stabilized, what’s happening? Right now, it’s too early to tell. Tune in as I give out something that you can actually apply NOW to make sure that you succeed in this market as it’s shifting. Join us live on Zoom! https://bit.ly/BrillantTalks every Tuesday at 1:00 PM (Pacific)
Episodes

Tuesday Feb 14, 2023
Session 32: What Worries You, Masters You
Tuesday Feb 14, 2023
Tuesday Feb 14, 2023
We appreciate you tuning in to another episode of Brilliant Talks, our free weekly coaching series for real estate professionals. We continue the conversation we began last week on the frequent worries we have that prevent us from succeeding in various areas of life.
If you missed part one from last week, you could watch it here:
Our mental state affects how we show up in our business, with our family, friends, and loved ones, as well as for ourselves. That’s why it is important to be aware of the factors that bring our energy down, accept these worries instead of denying or running away from them, and think of action plans to overcome them and fix the problems at the root.
Follow along with the coaching call and let us know in the comments whether you relate to these things and share with us how you deal with them. Don’t forget to like and subscribe. Have an awesome day!

Tuesday Feb 07, 2023
Session 31: What Worries Us, Creates Us
Tuesday Feb 07, 2023
Tuesday Feb 07, 2023
Thank you for joining us for another episode of Brilliant Talks, our free weekly coaching program for real estate agents. This time, we talked about something a little bit different.
Every day, we see, hear, and experience things—at home, at work, from the news, etc.—that make us worry. These worries can take up space in our minds, and we often overlook this simple fact: What worries us, creates us.
Whether we like it or not, regardless of whether we are aware of it, our mental state affects how we show up for other people in our lives, in both our professional and personal lives.
I outlined some common fears, ways of thinking, and beliefs that cause us anxiety and hold us back from showing up as our best selves, as well as some ways we can overcome them.
Follow along with the coaching call and let us know in the comments whether you relate to these things, and share with us how you deal with it. Don’t forget to like and subscribe. Have an awesome day!

Tuesday Jan 31, 2023
Session 30: How to Generate More Business in Real Estate
Tuesday Jan 31, 2023
Tuesday Jan 31, 2023
Welcome back to Brilliant Talks, our free weekly real estate coaching program! Today Mark Rader and Barry Jenkins, CMO of Better Homes and Gardens NAGR, take over this session to talk about marketing. Specifically, how can we market better to audiences who are not ready to buy any time soon?
They discuss several key topics in marketing and prospecting, such as:
- Digital Marketing
- CRM integration
- Automation
- Retargeting
- Email marketing
- and more!
Watch the full video to follow along and gain awesome tips on how you can open conversations with people and nurture leads better.
You can also grab a copy of Barry’s book, “Too Nice for Sales” on Amazon!
Link: https://amzn.to/3l2ngjX
Have an awesome day!

Tuesday Jan 24, 2023
Session 29: The Listing Presentation
Tuesday Jan 24, 2023
Tuesday Jan 24, 2023
Thank you for joining us for another episode of Brilliant Talks, our free weekly real estate coaching program. Today, we discussed the listing presentation. What are the things we need to highlight in our listing presentation?
The most important thing to remember when you are about to do a listing presentation is this: You are interviewing to get the job, not just presenting your material.
Your material is just there to answer the big questions your potential client might have before they even ask them. The key is not the packet you hand out, although you should still put a lot of care and thought into your presentation material. The key is in the way you explain the information in there and how it solves problems for your clients.
Watch the whole video to learn more, and don’t forget to subscribe and like this video. And if you have any questions, suggestions, or reactions, feel free to leave a comment. I love hearing from and learning from you as well.
If you are interested in coaching with us, here are some links you can check out.
- [Link to register for BTalks]
- https://abrillianttribe.com/
Feel free to reach out to me with questions and concerns. Have an awesome day!

Tuesday Jan 17, 2023
Session 28: Real Estate Scripts for Online Leads and Past Clients
Tuesday Jan 17, 2023
Tuesday Jan 17, 2023
Welcome back to another session of Brilliant Talks, our weekly coaching session for real estate agents, and today, Mark, Jacob, and I talk about scripting!
Last year, Mark and Jacob were among the agents who did well in contacting and closing leads. Their approaches and tonalities are different from each other, but the thing they have in common is getting to the essence of effective communication.
Whether you are talking to online leads, expired leads, or past clients, the most important thing is to be authentic and come from a place of giving value.
Watch the video to see how these two tackle scripting for different types of leads and past clients, and let us know your thoughts in the comment section. Don’t forget to leave a like and subscribe if you haven’t already. And if you have any questions, feel free to reach out to me.
Have an awesome day!

Friday Jan 13, 2023
Session 27: Followup with Past Clients and Open Houses
Friday Jan 13, 2023
Friday Jan 13, 2023
Welcome back to another Brilliant Talks session, our coaching program for real estate agents. Today, Mark and I talked about past clients and open-house follow-ups.
One thing we must keep in mind when talking to the consumer is to give them what they want. All they want is to take a look at properties and get the best property available for the best price.
With the market shifting, their number one fear right now is, “Are they buying at the right time, or is the market going to tank more?”
It’s your job to talk about that fear. If you don’t talk about that fear, you’re going to miss the opportunity.
Watch the video to follow along. If you found it useful, please like and subscribe. We also threw in some automation drips that we use, so if you want a copy of that or want to share any comments, suggestions, or questions, feel free to reach out to me.
Have an awesome day!

Tuesday Jan 03, 2023
Session 26: Why Brand Identity Has Become Important for Real Estate Agents
Tuesday Jan 03, 2023
Tuesday Jan 03, 2023
Welcome back to Brilliant Talks, our free coaching program for real estate agents.
Happy New Year to everyone! And to kick off 2023, we have a full house for today’s session. I was joined by Mark Rader, Brian Curtis, and Jacob Steagall, and we talked about branding.
Having a strong brand identity is crucial for real estate agents, as much as for any other business in any industry. You want to focus on strategy, as well as the three V’s: Voice, Value Proposition, and Visual. And at its very core are two things: authenticity and knowing who it is you are serving.
Watch the video to follow along with this coaching call. It was a great start to the new year. If you find this session insightful, leave this video a like and subscribe. And if you have any questions, ideas, or suggestions, feel free to leave a comment down below!
Also, feel free to message me if you want a copy of the white paper we featured in this coaching session. Have an awesome day!

Tuesday Dec 27, 2022
Session 25: Social Media Goals for 2023
Tuesday Dec 27, 2022
Tuesday Dec 27, 2022
Hey guys! Welcome back to Brilliant Talks, our free coaching program for real estate agents. I have Jeff Pfitzer with me today, and of course, we will be talking about social media.
This coming 2023, what are the social media plans, goals, and strategies real estate agents can utilize to thrive in any kind of shifting market we might be facing?
Watch the video to follow along with our coaching session. Jeff has some awesome tips and advice for us. If you found it helpful, please like, subscribe, and leave your thoughts and questions in the comment section.
SocialCon 2023 is coming soon! Join us as we teach you how to use social media to promote your brand and expand your business with the help of our awesome guests! Visit the following link for more details:
Have an awesome day and a happy almost new year!